Jillian Michaels joins Curves

To jump start membership for the new year, Curves signed Jillian Michaels to create an all new fitness program. Agency LRXD tasked idolum to edit and finish "The Answer," the first spot to unveil the new Curves offering.

The Answer features renowned fitness expert Jillian Michaels presenting, with her distinctive style, the all new programs personally designed by Jillian specifically for Curves. The spot was edited by Megan Bee with final color grade, compositing and finish by Bob Maple here at idolum. Audio sweetening was provided by Rocky Mountain Recorders.

Click here to check out The Answer.

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