LiveWell Colorado

You deserve to be healthy - and doing it begins with reminding yourself as much. idolum helped Launch Advertising inspire you to make a few good choices in "Shrines of Motivation," a new spot for LiveWell Colorado.

In addition to Shrines, the new LiveWell campaign also included a series of 15 second "Faceoff" spots, pitting an orange against a cupcake, a pitcher of water against a bottle of soda, and pair of jogging shoes against a handheld video game.

The whole series of spots cut by Donald Corsiglia were onlined and color graded at idolum by Bob Maple, with audio mix by Rocky Mountain Recorders.

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