Vuka Energy

Slipping into an after-lunch coma? Try Vuka - the official energy drink of idolum!

Vuka is a new entry into the energy drink market with unique formulas and flavors to target specific activities throughout the day. The :30 TV spot (and extended web version) star an office worker who's feeling a bit out of place in his scuba gear - a metaphor for having taken the wrong energy drink for his day.

Conceptualized by Alex Bregman, Jim Elkin of Roshambo Films directed, with Robert Smith as DP shooting on the RED ONE camera. Additional crew included Scott Terhark, Jon Firestone and George Tague. John Riccardo cut the spots in Avid with Bob Maple doing the online and 3D product animation.

999 Bannock St . Denver CO . 80204     303.282.6299    sip:ideas@idolum.com