Waterpik Professional

Water flossing is considered to be a breakthrough in the world of dentistry, and Waterpik leads the revolution by providing a proven, cleaner flossing regimen than either air or string floss. To get their message across in a concise manner, they trusted Paul L. Anderson Productions, Inc. who in turn came to idolum.

Paul Anderson shot testimonials from renowned experts in the dental industry across three different cities, with an additional four days shooting of product highlights on green screen to create an informative series of videos for the consumer and professional markets. Kristi Kinney directed the programs, with Scott Tuke as DP. Tom Welborn served as creative editor while Bob Maple provided the online finish, color correction and graphics. Audio sweetening was done by Studio Soren.

999 Bannock St . Denver CO . 80204     303.282.6299    sip:ideas@idolum.com