American Crew

Roshambo Films gave American Crew a boost with 20 videos for 20 hair care products designed specifically for men.

Directed by Jim Elkin, each of the twenty vignettes highlight the benefits and application of a specific hair product.  The crew utilized four cameras over the course of two days to create the hyper realistic atmosphere concerned with getting ready to go out. The lighting specifically serves to make the models and their hair look as defined as possible, with each model reflecting a different part of American Crew in a unique way. Five different models and multiple hair stylists were contracted through Wilhelmina.

Robert Smith was the DP for the project while Paul Trantow served as the Lighting Director. William Bullen was the creative editor, and Bob Maple finished in Avid DS with final color grade and logo animation.

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